Effective Viral Video Marketing

Online video has exploded in popularity within the past couple of years. Internet users can use it to view just about any type of content imaginable. The combination of broadband internet and websites like YouTube make online video easily, accessible and popular for internet users.

Again, your book is a tool, a calling card – and selling it isn’t about content, but marketing. The marketing of the book is more important than the book itself – so put most of your time, energy, and resources into that.

This video makes me laugh every time I see it. Whenever I am in a bad mood I play this and I always feel better. It’s a video of a chubby kid riding a rollercoaster. He can barely fit in the seat right and his straps aren’t fastened properly. So when the coaster really starts going, he begins slipping out of his seat. He then freaks out of course and his aunt just laughs at him. It is a little mean of his aunt to laugh at him, but he flips out so much it’s difficult to not laugh. You just have to watch it to understand.

Believe it or not, a bookstore is actually the worst place to sell your book these days – in fact, I’ve heard them called “publishing graveyards.” In recent years there’s been a paradigm shift in the publishing world due to increased volume – over 400,000 books get published each year, far too many for Ye Olde Booke Shoppe to accommodate, so unless you’re John Grisham, or your publisher pays for front-store placement, one or two copies of your book will end up shelved in the back, spine out. And for unsold copies, you get stuck paying for refunds and shipping fees.

The final traffic generation strategy is to use berita terkini Marketing. YouTube will be your platform for this. Get a screen capture software called Camtasia. This software will allow you to capture what you do on your computer screen. Viral marketing works best if you can find a problem someone has in your niche and give the solution. Once you have the solution then perform this solution on your Camtasia software and create a video. Next you upload this video to YouTube and let it go Viral. Once it takes off then add your link in the description letting everyone know to click there to get more information.

Any form of advertising that is merely served up for the viewer is untargeted. This happens with TV commercials, banner exchanges, and traffic exchanges. TV commercials are well studied by advertising agencies, who make them appeal to the broadest possible audience. There is at least some attempt at targeting. But if you waste a lot of your precious time on free advertising to unconcerned people, how successful do you think you’ll be? Maybe you should be putting your time into working the targeted resources instead.

One of my favorite bands of all time was introduced to me via Youtube. I stumbled across the song “Business Time” out of curiosity and boredom. Flight of the Conchords is a New Zealand comedy music duo. They have a unique nerdy, awkward humor that is priceless and endearing. Over 18 million people have watched the video of Flight of the Conchords playing Business Time live. The song is about a man trying to talk his girlfriend into making love. But in the process reveals how mundane their life is and how horrible of a lover he is. Flight of the Conchords signature wit and intelligent humor proves to be the reason this song is so popular. I recommend this video to everyone.

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